Although Jeremy Rifkin has been able to deliver keynote speeches to the masses over the years, there is still a huge demand for his written work, which starred back in the 1980s.
Just like the keynote speeches of Jeremy Rifkin, his written work covers several subject matters that all look to create a more sustainable future and a society that’s more aware of the advancements being made around them and the impact these changes may have in the future.
Beyond Beef: The Rise and Fall of the Cattle Culture – 1993
Preservation of our natural environment and its wildlife has always been in the mindset of Jeremy Rifkin. “Beyond Beef: The Rise and Fall of the Cattle Culture” examines the love fair that America has with beef, as well as some shocking statistics.
Some of these statistics include facts should as the average American consuming meant that equals seven 1,100 lbs steers in their lifetime, and that it can take as much as 1,200 gallons of eater to produce a beefsteak.
“Beyond Beef: The Rise and Fall of the Cattle Culture” was one of the first books that examined the consequences of factory farming and looks at other aftershocks caused by the large consumption of beef, including the fact that livestock consume up to a third of the world’s grain.
The End of Work – 1994
As technology evolves, it’s not unusual use to see changes that cause ripples in the way society works. Although automation has been a technology that has wowed audiences around the world, it does have the potential to cause a rift and leave some people with a sense of displacement.
For example, those working with automation may feel that the future will always need a human element, but there is a risk if people becoming too reliant on automated technology meaning the will be less need for full-time employment.
As with his other works, Jeremy Rifkin puts forward a warning and enforces how important it is not to allow the automation of tasks override the human element of society that allows for innovation and risk-taking.
The Biotech Century – 1998
Although the birth of Dolly the sheep could be considered a scientific breakthrough, there was also a series of questions and debates to be had in relation not the use of biotechnology. Jeremy Rifkin has long stated that interfering with the natural blueprint of the world could being a series of ramifications, especially when it comes to the gene pool.
Despite the concept of “designer babies” being alluring to some, Jeremy Rifkin states that the drawbacks out of biotechnology far outweighs its benefits. Rifkin also points out the importance of showing restraint when it comes to biotechnology, as simply rushing in could open a Pandora’s box that some won’t be able to contend with.
The Hydrogen Economy: The Creation of the Worldwide Energy Web and the Redistribution of Power on Earth – 2003
“The Hydrogen Economy” is a book that explores the road to global security and the importance of not relying on oil and looking at alternative forms of energy that in many instanced are cleaner and more sustainable.
As hydrogen is one of the most abundant substance in the world, Jeremy Rifkin sees little reason as to why it can’t curb the world’s current reliance on fossil fuels and ensure that a more sustainable future is generated as a result.
Although many assume that there will be enough fossil fuel to last our lifetime, Jeremy Rifkin enforces how important it is to start considering alternatives sooner rather than later, otherwise the world could be introduced to a radical restructuring when the oil does run out.
The Empathetic Civilization: The Race to Global Consciousness in a World in Crisis – 2010
As people become more reliant on technology, it’s into unusual for habitual behaviour to take over. This can mean that many become more reliant on technology and forget the importance of empathy within society.
Jeremy Rifkin points out some hard facts in the “The Empathetic Civilization” such as the world has been relying on fossil for the last century, and currently society is enslaved by it, with repercussions being seen throughout society.
The Third Industrial Revolution: How Lateral Power is Transforming Energy, the Economy and the World – 2011
“The Third Industrial Revolution” explores the current Industrial Revolution that is powered by oil and other fossil fuels, and the consequences that lie ahead if an alternative isn’t sought out. Rifkin highlights the fact that when continuing to rely on fossil fuels, we’re also escalating other problems such an unemployment and the rise in the cost of living.
The current approach is akin to putting a plaster on a broken leg and Jeremy Rifkin promotes his idea that a new energy source that only creates a more sustainable future, it also ensures that there are more opportunities overall.
The vision of Rifkin is share by the European Union Parliament, which has issued a declaration for the use of renewable energy. Many other nations have also followed suit in making arrangements that better prepare society for the future.